herohero - mobile

Hello, my name is Alice

& I’m UX / UI designer originally from Prague, currently based in Cardiff, UK.

socials post

E-shop design & branding

This case study is currently in progress. Feel free to explore the other ones in the meantime!

UI DESIGN
UX
SOCIALS
packaging
BRANDING
CMS - application dashboard

Content Management Application

A custom-built CMS featuring content management, lightweight analytics, and tools for creating and managing landing pages.

UI DESIGN
UX
Green Loop - application advertisement

Trift & swap mobile app

Mobile swap app focused on creating a smooth, safe, and effortless experience for both buyers and sellers, blending a clean interface with subtle Gen Z-inspired elements to make second-hand shopping feel intuitive, trustworthy, and appealing for users on both sides of the exchange.

UI DESIGN
UX
COPY
BRANDING
Pet Expert - cover

Mobile-first insurance app

Mobile-first claims handling app for PetExpert that streamlines complex insurance workflows and helps agents resolve client cases faster and more accurately.

UI DESIGN
UX
ANIMATION
Dog - GIF
Wooden Cabins - cover

Brochure design & content

Clean & modern digital brochure for a custom wooden cabin builder, balancing clarity and readability while staying true to the established brand, while defining the target audience and conducting research to guide the content direction.

UI DESIGN
UX
PRINT
COPY
Altoa - cover

UX/UI for a medical company

Website and e-shop for Altoa’s premium healthcare services, complemented by social media content, print materials, and packaging for their physical products such as DNA testing kits.

UI DESIGN
UX
SOCIALS
PRINT
packaging
COPY
ANIMATION
3D
My Doctor App - billboard

Healthcare Appointment Platform

This case study is currently in progress. Feel free to explore the other ones in the meantime!

about me

My unexpected journey to design began in 2020, during Covid time, when I landed a job as Project Manager in a smaller startup company. The start was rocky, as nobody knows what’s going to happen next, due to the virus. But as work in an IT field didn’t really stop I quickly learned how to adapt to unexpected situations on projects I’ve been working on. This role not only opened my door to the IT world and design, but also taught me how to handle stress and quick desicion making.

A year and a half later I decided to change my direction to a more specific field, as a Project Manager I had insight into shallow parts of programming, marketing and design, but wanted more. So I started learning frontend programming, and whilst that didn’t become my main focus, it still helped me understand technical parts of designing websites and apps.

Almost every single day after work, I studied UX/UI design from courses, books and training projects. And a few months later I got an opportunity to work on a small website for a client of the company I still worked at as a PM. This was the beggining of me tipping my toes in all kinds of design that was necessary at the time.

Since then I’ve worked on multiple websites and apps, from marketing landing pages to e-shops with multiple products and complex filters across. I’ve expanded my focus to graphic design as well and made social media and digital ads posts. I learned motion design to make my work more alive and prints & packaging graphics so I can satisfy all my client’s needs. I also tried 3D in blender and was able to make easy mockups, even tho I do prefer making them now in Photoshop, because I understand that the time and budget is the center-piece of every project.

One of my biggest experiences was with a private healthcare company, where I reworked multiple of their websites from scratch with a multi-level navigations and new e-commerce parts. I made design system, prototypes and animations for these websites as well as supporting designs for their marketing team. With this client I learned more about graphic design as I was making prints and packagings for their physical products and mockups for the digital ones.

My design skill is expandable and I like new challenges, but my main focus and love still stays with UX/UI for websites and apps, from small non-profits to large projects that need to have a complex design system with a solid UX foundation and initial analysis.